Break The Floor Productions began in 1999 and has since grown to become one of the world's preeminent dance entertainment companies. Break the Floor encompasses dance workshops, dance competitions, touring theatrical productions, photo and video production, corporate events, apparel, real estate, production rental studios, software development, and virtual on-line dance training.
In 1999, Break The Floor Productions produced its first tap workshop in a small rehearsal studio with only 100 tap dancers. After two successful events, BTF collaborated with world-renowned choreographer Mia Michaels on a contemporary dance event called Mia Live: The Work of Mia Michaels. In 2003, BTF parlayed the success of these events into a nationwide touring production, JUMP. Featuring some of America's best choreographers, JUMP redefined dance events by creating a dance workshop with a live band, live singers, live video crew and multimedia set. JUMP toured the country and garnered a loyal following more quickly than any other dance convention had in history. With a commitment to constant creativity and growth, JUMP sold out shows on Broadway at The Hudson Theater, world-renowned rock n' roll venue Hammerstein Ballroom, the Gibson Amphitheatre in Los Angeles and the six thousand-seat Radio City Music Hall in NYC.
Following 4 years of mostly sold-out JUMP events, Break The Floor launched another tour in 2007 - NUVO. Directed by industry veteran Ray Leeper, NUVO boasts some of the best dance educators in the dance convention industry. After NUVO came 24 Seven Dance Convention, another popular dance convention on the circuit. In 2009, BTF created a finals national event that would serve as the culmination of all three tours - The Dance Awards. The Dance Awards is now regarded as the largest and most prestigious competitive dance event in the nation.
Realizing a need in the market for more teacher-focused events, Break The Floor Productions launched the Dance Teacher Summit. DTS is an annual event that focuses on continuing education for dance teachers, business training techniques and a large expo of dance vendors. Further expanding its dance event portfolio, Break The Floor Productions launched DancerPalooza presented by So Danca, a summer dance festival, in 2014. Incorporating week-long dance intensives, weekend dance classes, giant expo hall and professional theatrical productions, DancerPalooza has become the largest dance festival in America.
In 2019, Break The Floor developed CODA, a truly innovative software that combines style specific scoring, video tutorials, data analytics and judge training for all of our competitive events. Most recently, Break The Floor launched Break The Floor Live, the world’s first virtual dance convention. Dancers from all over the world are now able to experience Break The Floor’s world-renowned faculty in the privacy of the own homes and dance studios.
February 2022 brought on a new chapter at BTF with new ownership and leadership by longtime entertainment entrepreneur Russell Geyser. Russell believes the health and well-being of Break the Floor dancers and staff is paramount. He is committed to a culture of transparency, integrity, and professionalism. His leadership comes at a critical time to build on Break the Floor’s success but also bring about needed change that can be modeled throughout the dance industry.
The future of Break The Floor Productions is limitless. As from the start, the Break The Floor Productions team remains dedicated to forging the way for creative and unique dance entertainment.